Cookie Policy

Last updated: November 2025

Introduction

This Cookie Policy explains how GoVital ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website. This policy should be read together with our Privacy Policy.

What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies can be "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).

How We Use Cookies

We use cookies to:

  • Enable certain functions of our website
  • Remember your preferences and settings
  • Analyze how you use our website
  • Improve your user experience
  • Deliver relevant advertising (with your consent)

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for our website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.

Examples:

  • Session management cookies
  • Security cookies
  • Cookie consent cookies

Performance and Analytics Cookies

These cookies collect information about how you use our website, such as which pages you visit and whether you experience any errors. This helps us improve our website's performance and user experience.

Examples:

  • Google Analytics cookies
  • Page load time tracking
  • Error reporting cookies

Functionality Cookies

These cookies allow our website to remember choices you make and provide enhanced, personalized features. They may also be used to provide services you have requested.

Examples:

  • Language preference cookies
  • User interface customization cookies
  • Video player cookies

Targeting and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

Examples:

  • Social media advertising cookies
  • Retargeting cookies
  • Interest-based advertising cookies

Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to adjust how Google tags behave based on your consent choices. This ensures compliance with privacy regulations while still enabling us to measure website performance.

With Consent Mode v2:

  • If you consent to analytics cookies, Google Analytics will function normally
  • If you decline, Google will use privacy-friendly measurement methods
  • Your consent choices are respected across all Google services we use

Third-Party Cookies

In addition to our own cookies, we may use various third-party cookies to report usage statistics and deliver advertisements. These third parties include:

  • Google Analytics: To analyze website usage and improve our services
  • Social Media Platforms: To enable sharing and social media features
  • Advertising Networks: To deliver relevant advertisements

These third parties have their own privacy policies, and we encourage you to review them.

Managing Your Cookie Preferences

You have several options for managing cookies:

Cookie Banner

When you first visit our website, you'll see a cookie banner asking for your consent. You can choose to accept or decline non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in our footer.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • View what cookies are stored and delete them individually
  • Block third-party cookies
  • Block cookies from specific websites
  • Block all cookies
  • Delete all cookies when you close your browser

Please note that blocking all cookies may impact your ability to use certain features of our website.

Browser-Specific Instructions

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

Opt-Out Links

You can also opt out of certain cookies by visiting:

Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) signal. Currently, there is no industry standard for how websites should respond to DNT signals. We do not currently respond to DNT signals, but we respect your cookie choices made through our cookie banner.

Mobile Devices

Mobile devices may use advertising identifiers instead of cookies. You can control these through your device settings:

  • iOS: Settings > Privacy > Advertising > Limit Ad Tracking
  • Android: Settings > Google > Ads > Opt out of Ads Personalization

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on this page with a new "Last updated" date.

Impact of Declining Cookies

If you choose to decline non-essential cookies:

  • Our website will still function, but some features may be limited
  • We won't be able to remember your preferences
  • You may see less relevant advertising
  • We'll have limited ability to improve our website based on usage data

Cookie Retention

Different cookies are retained for different periods:

  • Session cookies: Deleted when you close your browser
  • Persistent cookies: Remain for a set period (typically 30 days to 2 years)
  • Third-party cookies: Retention periods set by third parties

Contact Us

If you have any questions about our use of cookies, please contact us:

GoVital
7 Piccadilly
London W1J 0AA
United Kingdom

Email: [email protected]
Phone: +44 20 7812 64 93